New Research: Visual marketing is critical to the evalution of your business by potential customers

You or your competitors: who will be choosen by the next customer? Research shows that 57% of new customers don’t know the actual difference among the vendors they choose from. That is: most new customers don’t want to waste time on learning your core strengthes to make a weighted decision! So how do they decide what company to go with?

Research shows that your c ustomers make their choice just because your logo and company name in the advertisement seem to be "more professional and trustworthy". Just think: your visual presentation, a small piece of your overall budget can half or double number of your new customers! Are you ready for that challenge? Is your visual marketing good enough to win you the competition?

Your Most Important Considerations When Building A Website:

1. Traffic
There is little point in creating a web portal if nobody knows where to find it. Every web site launch should include an e-mail and or print campaign to get people interested in what you have to offer.

2. Search Engine Ranking
Today the Internet is really summed up in one word: GOOGLE. Yes, there are other search engines out there, but they are quickly falling behind in the race to be the ultimate information system, and many of them are actually powered by Google anyway. If you want people to find your site, you need to be indexed! Sirendesign knows the secrets that will get you there.

3. Usability
I used to think that design was the most important aspect in a website. But as I gained experience, studied user statistics, and started paying attention to my own web surfing habits, I realized that more than anything, usability is the key to a good website. What makes a site usable, is simplicity. The guru of media design, Jakob Nielsen's page stresses function over fashion, and includes lots of really great statistics and tips on why most web sites out there suck.

The trend in web design these days is toward small fonts, lots of images and big flash files. Unfortunately, these sites end up looking great, but not doing their job! Statistics show that the most popular and effective pages on the Internet are simple text pages with clear navigation and hyperlinks! Also, Google is constantly refining their search engine to give simpler, text-rich pages the highest ranking!

Size Matters
Have a great FLASH idea that will involve audio, flying saucers, and video? Great, but don't expect many people to watch it. Most surfers have zero tolerance for waiting on things to load. They want your page and they want it fast. Otherwise, they just hit the back button and go somewhere else! Our best bet is to strike a compromise between the latest whiz-bang and download times: and don't forget the emerging market of PDA's and Cellphone Browsers!!!

Every day more and more people are opening their doors on the web to do just about everything:
sell products, provide information, promote music, ideas, and organizations. I love computers and the Internet, so translating your ideas and vision into a web reality is a joy. For over three years I have been helping people establish an online presence that is affordable and easy to manage. Your new site will reflect my passion for aesthetic excellence, as well as the cutting edge of web programming technology -- but most of all I will likely underprice any quote you get from the big dogs!

I can also help you develop a general marketing campaign for all media outlets -- print, web, radio, or even video -- your product or services will have a cohesive cross-media identity! From consultation, to total marketing strategies: you will not find a better service for you dollar.

But hey, enough hype from me -- take a look at my work.